Video Campaign

Challenge

Launching the new DKB debit card for existing customers who previously had a free credit card.
The challenge was to communicate the benefits clearly, maintain brand consistency,
and make the new product appealing.

Approach

We developed a video series combining illustration, real-person footage, and
brand assets. The main explainer video highlighted the card’s features,
complemented by three scenario videos on Travel, Shopping, and Sustainability.
Social media formats were adapted for each
platform with more playful animation to increase engagement.

My Role

From scriptwriting to editing, animation, and greenscreen shoots,
I managed the full production. I ensured all content adhered to brand guidelines while
blending illustration and live-action seamlessly.

Impact

Successfully launched the debit card with consistent brand messaging across
multiple formats. Social media engagement increased due to platform-optimized content
and visually appealing storytelling.

Explainer for customer scenarios

Social Media adaptations